Join Our Team at The Fort Wine Co.

 

Now Hiring: Director of Brand Growth

📍 Location: The Fort Wine Co.

 

Drive Growth, Retain Customers, and Build a Legacy

 

We are seeking an experienced leader in the wine and hospitality industry to redefine The Fort Wine Co.’s guest experience, marketing strategy, and long-term customer engagement. This role requires deep knowledge of wine culture, hospitality, and destination development to position The Fort Wine Co. as a premier wine experience in BC’s thriving wine scene.

Key Skills

• A hospitality-driven marketing leader with a passion for guest experience, brand storytelling, and long-term customer engagement.
• Extensive experience in the wine industry, luxury hospitality, high-end retail, event management, or a similar sector
• A strategic thinker who understands how to create demand, increase retention, and monetize experiences.
• A revenue-focused entrepreneur who knows how to turn a venue into a sought-after destination.
• A visionary leader who sees beyond product sales and understands how to build a loyal customer base that keeps coming back.

Key Responsibilities

1. Strategic Marketing & Brand Growth

• Develop and execute a marketing strategy that increases brand awareness, visitor traffic, and long-term customer engagement.
• Implement targeted digital marketing, PR campaigns, and influencer partnerships to attract high-value visitors.
• Position The Fort Wine Co. as a must-visit destination through strategic storytelling, brand collaborations, and media outreach.

2. Guest Experience & Retention

• Enhance on-site engagement by designing premium, high-value guest experiences that encourage longer stays 
• Create compelling loyalty programs and exclusive memberships to drive repeat visits and brand advocacy.
• Introduce data-driven retention strategies to convert first-time visitors into long-term customers.

3. Conversion & Revenue Optimization

• Curate VIP tasting experiences, private bookings, and high-end event packages.
• Develop membership-based wine clubs, premium wine subscriptions, and exclusive access events.
• Establish new revenue channels through strategic B2B partnerships with luxury hospitality brands, restaurants, liquor stores, chefs, and event planners.

4. High-Impact Partnerships & Business Development

• Expand tourism and hospitality partnerships to attract premium clientele without ad spend.
• Build collaborations with hotels, tour operators, wedding planners, and corporate event organizers to increase bookings.
• Leverage Fort Langley’s historical and cultural appeal to craft compelling seasonal events and immersive experiences.

 

Compensation: Performance-Driven Growth Model

This role is structured to reward success and provide unlimited earnings potential:

• 5% commission on all gross revenue above the current baseline.
• 10% commission on event bookings
• Base retainer (if necessary)
• Estimated earnings potential: $500,000+ annually (based on projected revenue growth).
  

The Growth Director will work directly with ownership to execute and refine The Fort Wine Co.'s long-term vision and business strategy.

Why The Fort Wine Co.?

A winery like no other, The Fort Wine Co. offers a rare and distinguished experience in the heart of Fort Langley. As one of British Columbia’s only grape-free wineries, we craft premium fruit wines that capture the essence of the land—made exclusively from the fruit they’re named after, never blended or mixed.

Our wines require twice the fruit of traditional grape wines to produce, resulting in a richer, more refined drinking experience. The result? Mellow, fruit-forward wines that balance natural sweetness with complexity—offering a refreshing alternative to the dry tannins of grape wines. For those who love deep, structured reds, our off-dry blueberry wines mirror the body and depth of a Merlot or Cabernet Sauvignon but with an entirely unique character.

 

What Sets Us Apart?

🍷 A Taste of Heritage – Originally a cranberry farm, our winery has deep agricultural roots. Every bottle reflects our dedication to locally grown ingredients and small-batch craftsmanship.

🍷 Single-Fruit Purity Standard – Each of our wines is made exclusively from the fruit on its label, with no blending of different varieties. This ensures an unaltered, true-to-fruit taste in every glass.

🍷 Locally Sourced, Handcrafted – We work directly with British Columbia farmers to source the highest-quality fruit, crafting wines that are both sustainable and uniquely regional.

🍷 Signature Cranberry Wines – Made from cranberries grown on-site, our bold cranberry wines celebrate the winery’s origins and offer a true taste of the land.

🍷 An Unforgettable Setting – Set against a Rocky Mountain backdrop, our 18-acre estate features scenic cranberry fields, park areas, an outdoor event space, and a cozy tasting room—making it an ideal getaway for wine lovers.

🍷 Stay at the Winery – With two spacious, rustic homes available for rent on Airbnb and VRBO, guests can fully immerse themselves in the beauty of the winery while enjoying an exclusive escape.

🍷 A Celebration of Art – Each of our wine labels is hand-drawn by a local artist, designed to evoke emotion, tell a story, and enhance the experience of each wine.

🍷 A Step Back in Time – Inspired by Fort Langley’s heritage, our winery’s rustic architecture and warm ambiance transport guests to a simpler, more historic era of winemaking.

🍷 Events & Experiences – From intimate wine tastings to our Annual Cranberry Harvest Festival, where guests can wade into the waters and collect fresh cranberries, every visit is a chance to create lasting memories.

🍷 Sip & Savor – Relax on our outdoor patio, indoor seating, or picnic areas, where you can enjoy wine flights and seasonal bistro offerings.

 

 

Apply Today

If you have the expertise to elevate a brand, retain customers, and drive high-value revenue growth, we want to hear from you.

📩 Submit your portfolio and cover letter to: info@thefortwine.com

Let’s build The Fort Wine Co. into a premier wine and hospitality destination—together.